The two primarily identified target audiences for the Little Flower Different Deserves Special Club educational series are: upper elementary and middle grade (youth), and adult consumers with purchasing power. Each target audience has distinct characteristics.
Youth are identified as a target audience due to their ability to engage and relate with the story. The Little Flower Different Deserves Special chapter book follows the story of Little Flower, a self-taught artist and social justice advocate, through the 5th, 6th, and 7th grades. Little Flower finds her identity amongst the historical challenges of the Civil Rights era in the southern United States, as social awareness collides with everyday coming of age issues faced by all youth in the sectors of school, friends, parental approval, and social acceptance. The text provides high interest engagement for young readers, with an ease of readability that permits struggling readers to experience success.
Adults with purchasing power are also identified as a target audience. This group includes school curriculum decision-makers, parents, and others, who have a vested interest in the intellectual, social, emotional, and physical wellbeing of the youth target audience. As a result, they are looking to cultivate the total wellbeing of youth through educational materials. Members of this group are looking for overarching benefit of not only literacy, but also character and socio-emotional development. They find benefit in the high interest and engagement of products, but are also most apt to conduct research for comparison value and return on investment.
The hallmark of The Little Flower Different Deserves Special Club educational series lies in the product’s unique value proposition. Our content achieves Diversity & Inclusion Objectives for participants in both of its target audiences. Specifically, The Little Flower Different Deserves Special Club educational series:
The Little Flower Literacy Project will donate a portion of the proceeds from the Little Flower Different Deserves Special Club Educational Series to the following non-profit organizations:
Through the Little Flower Literacy Project Business to Schools Partnership Initiative (B2S-PP), Little Flower Team Members will:
If you would like for us to contact businesses in your community as part of the B2S-PP, please contact us at firstname.lastname@example.org and include:
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